Missouri State Campaign
Aug/030

I hear politicians say, at the end of their message, “I approve this message” What is that supposed to mean?
In both national, state and local political campaigns you will hear this repeatedly after their commercial, “I approve this message”! I’ve been hearing one lately from a Jim Talent in Missouri running for some office and he is in the commercial and he ends up saying “And I approve this message”. That’s about the stupidest comment I’ve ever heard and I can’t understand stand why someone would add it to their campaign message!
It’s supposed to make them more accountable for its content. Hopefully, ads will be less reckless when the candidate must stand behind it.
Our Promise Campaign reaches $100 million milestone
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